Retrograde is a locally made, sustainable coffee alternative crafted entirely from natural, beanless ingredients. Retrograde reimagines Ethiopian coffee traditions and offers hope for a future where the environment and vibrant cultural traditions aren’t sacrificed for a quick morning fix.
To showcase their commitment to sustainability and honoring Ethiopian coffee traditions, I created a brand concept, logo, and packaging design that designed to resonate with environmentally conscious consumers seeking a product where sustainability and cultural appreciation go hand-in-hand with their morning routine.
